Chateaubriand, director-president of Diários e Emissoras Associadas, came to Londrina at the invitation of Horácio Coimbra (at the time director of Companhia Cacique de Café Solúvel) and was categorical when he arrived in the city, in his own words: "I'm going to install here, the first television in the interior of the country".
The project was conceived on October 31, when the company's Constitution Assembly, then called Rádio Televisão Coroados S/A, was held.
Its objective was the "establishment of radio and television broadcasting services, in all forms", with share capital worth CR$500,000.00 (five hundred thousand cruzeiros).
José Arrabal, who later became the first director of TV Coroados, chose the land where the broadcaster is still located today, Avenida Tiradentes.
The location chosen is the station's headquarters to this day, Avenida Tiradentes, which at the time was full of coffee plantations and still had few buildings.
The initial reach would be the north of Paraná and the south of São Paulo, with special income between Cornélio Procópio and Maringá.
Assis Chateaubriand was unable to attend the inauguration, but Archbishop D. Geraldo Fernandes was present, who shortly afterwards would have a weekly program, "A Voz do Pastor"; the city mayor Milton Menezes; the broadcaster's directors; among other local personalities.
The inauguration was highlighted on the main page of the newspaper Folha de Londrina the following day, September 22, one of the biggest incentives for the installation of the TV station in the city.
After being inaugurated and the first years of its existence, TV Coroados went through several phases, remaining as an owned-and-operated station of Rede Tupi, showing the network's recorded programming through trips from São Paulo and Curitiba to Londrina (as at the time there was no signal by microwave or satellite) and was owned by Diários Associados.
[1] At the same time, with the strengthening of local broadcasters, which retransmitted the same network programming, receiving a direct signal from São Paulo no longer made sense in the north and northwest of Paraná.
In May 1976, amidst the political persecution of the military dictatorship, which also caused him financial losses, Pimentel was forced to save money by selling TV Coroados to Oscar Martinez.
On December 16, 2013, news programs and reports produced by RPC Londrina began to be shown on HDTV, being the first station in the interior of Paraná to carry out such a procedure.