Raffles (also known as Players in the United States; now Virginia S by Raffles) was a British brand of cigarettes which was owned and manufactured by Philip Morris USA in the U.S. and by Philip Morris International outside of the U.S.[5][6] In August 2001, Imperial Tobacco announced that it had entered into an agreement with Philip Morris International for the distribution and sale of Marlboro, Raffles and Chesterfield cigarettes in the U.K.[7] In May 2011, the name of the brand was changed from Raffles to Virginia S by Raffles.

Philip Morris Marketing Director Xavier Ducarroz described the rename as a move to a "contemporary look and feel.

"[8][9] Various poster and magazine adverts, as well as promotional merchandise, were made to promote the brand in the 1980s and 1990s.

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