[3] After the end of World War I, the cigarette market resumed its normal competitive spirit with the Carreras Tobacco Company once more well to the fore.

Also during the Second World War, General Charles de Gaulle, in exile in London, had difficulties in obtaining his usual French brown cigarettes brand Gitanes.

Muhammad Ali Jinnah, the founder of Pakistan, chain-smoked fifty Craven A cigarettes a day, even while terminally ill with tuberculosis.

Craven 'A' cigarettes are also mentioned in the Irish author Benjamin Black's mystery book "Even the Dead", where they are smoked by Lisa Smith, a young lady in distress.

[19] Craven ‘A’ cigarettes are the subject of a memorandum made by George Orwell to himself, in his published diaries, of detail to incorporate in a potential future novel.

He writes: “[Memorandum] to use in novel some time and to have an empty Craven A packet bobbing up and down among the ice.” [20] The name of this brand is taken anecdotally in the song Les Bêtises by Sabine Paturel and in "Le Chien" by Léo Ferré.

In the film Pasha, a package of Craven A is visible on the desk of "Commissioner Louis Joss", Gabin, as well as in Le cave se rebiffe.

In the 1978 film Death on the Nile, Simon Doyle is asked by Monsieur Poirot if his fiancée, the wealthy heiress Linnet Ridgeway, smokes, to which he responds "Just Craven 'A'".