Rainbow Magic is a British children's fiction brand originally created by Working Partners[1] and currently owned by Mattel, with some licensing rights held by IoM Media Ventures.

[4] The series follows the lives of Kirsty Tate, Rachel Walker, Gracie Adebayo and Khadijah Khan and their magical adventures with their fairy friends.

There are also colored Rainbow Magic books for younger readers, which are also published by Scholastic.

Many of the fairies allude to pop culture celebrities, like Miley Cyrus, Tyra Banks or Adele.

Rainbow Magic: Return to Rainspell Island is a straight-to-video anime movie that was first released in the United Kingdom on 7 May 2010.