Rainbow Ruby (Korean: 레인보우 루비; Chinese: 彩虹宝宝; pinyin: Cǎihóng bǎobǎo) is a CGI animated television series aimed at children, produced by 38 °C Animation Studio and CJ E&M Corporation in South Korea and China Entertainment Corporation (a subsidiary of China ACG Group,[1] which is an enterprise directly under the PRC Government's Ministry of Culture[2][3]) in China, and distributed by WildBrain.

Rainbow Ruby was first showcased in the licensing market at MIPJunior 2015 in Cannes, France,[5] as announced in September that year.

[8][9] DHX Media has the distribution rights of the series for Canada, United States and the EMEA regions except France.

[10] CPLG, a brand licensing agency which became a subsidiary of DHX Media in 2012, represents Rainbow Ruby worldwide except Asia and Latin America.

In South Korea, the series premiered on March 2, 2017, on EBS1, a public service terrestrial television channel operated by the Educational Broadcasting System.

[19] Rainbow Ruby premiered on March 28, 2017, on CCTV-14, where it was given a time slot of Monday to Friday evenings.

[citation needed] Rainbow Ruby won a Grand Prize in Animations and Comics (动漫类大奖) at the 2015's Zhōngguó Dòngmàn Yóuxì Chuāngtóu Jiǎng (Chinese: 中国动漫游戏创投奖; lit.