Rebel Yell is currently distilled and aged at the Lux Row Distillery, in Bardstown, Kentucky, which opened in 2018.

The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s with the idea of distilling it in limited batches for exclusive distribution in the Southern United States.

Charles R. Farnsley, a former mayor of Louisville who was related to the owners of the distillery, owned the brand.

[2] In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco).

In fact, Billy Idol has said in his episode of VH1 Storytellers that his hit "Rebel Yell" was inspired upon joining Richards, Mick Jagger and Ron Wood in taking swigs from a bottle of Rebel Yell at a gathering they all attended.