Red Boat

[1][2][4] Dissatisfied with the Thai-style fish sauce available in the United States, which was more suited to Thai cuisine than to that of Vietnam, and dismayed when on a 2005 visit to Phu Quoc he discovered that artisanal producers were being forced to either cut down on production or produce lower-quality products, in 2006 Cuong returned to Vietnam and bought a friend's family-operated fish sauce barrel house in Phu Quoc.

[5] In 2014 the company won a trademark infringement suit that had been brought against it by Anhing, a California maker of fish sauce whose logo included the image of a red junk.

According to Saveur, this is "due in part to its significantly higher price point"; at the time a 17 US fl oz (500 ml) bottle of Red Boat cost approximately $13.

[16] Bloomberg News call the flavor "singular...less of a fish taste and more of a tantalizing funk like that of Iberico ham or Parmesan cheese", also crediting the higher nitrogen grade.

[5] German chef The Duc Ngo credits Red Boat for "generating a new global interest in fish sauce".

[5] Sunset Magazine called Red Boat "the world's premier manufacturer of the essential Vietnamese condiment".