[5] Toronto Transit Commission chair Josh Colle, the councillor for that part of the city, played a prominent role in the lane's renaming, and in the allocation of funds for clean-up and redevelopment.
[1][2][3] He asserted that the neighbourhood around the Laneway is the largest centre for the recording of reggae music, outside of Jamaica.
[6] On September 19, 2015, Colle introduced a 1,200-square-foot (110 m2) mural of Bob Marley, Haile Selassie, and the Lion of Judah, by Adrian Hayles.
[6][7][8] The Jamaica Gleaner described it as an instance of a foreign country showing respect for the genre of reggae music.
On July 21, 2015, the City of Toronto government announced that Reggae Lane would be one of the first four local songs that would be played for callers to 311, while they waited for help.