[2] The company got some early publicity from two firsthand accounts of cross-country trips using Republic trucks.
One trip was taken by two men, Lester Poyer and H. L. Dewey, and their adventures were later published as a book, 4080 Mile Haul By Republic Dispatch Truck.
This trip was later confused with one taken by the author Edgar Rice Burroughs (creator of Tarzan) and his family, whose adventures were chronicled in the pamphlet "An Auto-Biography" that was distributed by the company.
By 1918, Republic was advertising in such national publications as the Saturday Evening Post, declaring that one goes to "Damascus for swords, Teheran [sic] for rugs, Lynn for shoes, Rochester for cameras, Dayton for cash registers, Alma for trucks.
[5] At the end of the war, Republic, which now had an annual capacity of 30,000 trucks a year, decided to expand and financed this expansion by issuing $3 million in gold notes.