The company is reportedly well diversified and makes a wide array of hat types, including safari and baseball styles.
[2] "Based in Garland, Resistol sells about a million cowboy hats a year, ranging in price from $15 for a straw workingman's special to $3000 for a beaver-and-ermine number.
The cowboy hat may be the single most resonant throwback to the glory days of the open range, the one thing that most says "Texas" to the rest of the world."
Among the celebrities who have worn a Resistol are actors John Wayne and Henry Fonda; country singer George Strait; United States Presidents Lyndon B. Johnson and Ronald Reagan;[3] and legendary Dallas Cowboys' coach Tom Landry, who wore the company's trademark dress hats.
Riding on the cowboy craze of the late 1970s, "Resistol put its factories on 24-hour shifts, and its business doubled in three years.