[1] Retailers' cooperatives use their purchasing power to acquire discounts from manufacturers and often share marketing expenses.
A retailers' cooperative is essentially a group of independently owned businesses that pool their resources to purchase in bulk, usually by establishing a central buying organization, and engage in joint promotion efforts.
[3] In order to lower costs, retailers' cooperatives establish central buying locations, providing them with the opportunity to purchase in bulk.
Retailers' cooperatives also engage in group advertising and promotion, uniform stock merchandising, and private branding.
The aim of the cooperative is to improve buying conditions for its members, which are retail businesses in this case.