Revver

Revver (originally known as ChangeTv) was an American video sharing website that hosted user-generated content.

Revver was founded by Steven Starr, Ian Clarke, and Oliver Luckett in 2004, and was based in Los Angeles.

This included a new design, a user dashboard, a web-based uploader, and Flash as a video delivery method.

[8] LiveUniverse stopped making regular payments of shared ad revenue to video creators several months after the acquisition.

[1] Revver was the first video-sharing website to monetize user-generated content through advertising and to share ad revenue with the creator.

The defining feature behind Revver was the RevTag, a tracking tag attached to uploaded videos.

An Affiliate was a user who helped to promote videos, through email, sneakernet, peer-to-peer sharing, or posting on their own website or on social networking sites.

In February 2008, Revver was sold to LiveUniverse, which abandoned the creator/syndicator revshare model, starting a precipitous decline in users.