Rhythm was a citrus flavoured liqueur infused with caffeine, ginseng, damiana, taurine, Vitamin B6, Vitamin B12, guarana, and electrolytes made by RJS Spirits LLC, an American company based in Louisville, Kentucky.
[1] The idea for Rhythm was first developed by a local wine maker along with three University of Louisville graduate students in 2004.
To create the actual product, the creators worked with drink development company Pro-Liquitech International.
As part of its marketing strategy, Rhythm was featured in a number of music videos by well-known artists, including Lil Jon and DJ Khaled.
[5] Following these announcements, the Alcohol and Tobacco Tax and Trade Bureau revoked its approval of both the label and formulation for Rhythm.