Richard E. Meyer (May 8, 1939 – August 18, 1992) was an American businessman, entrepreneur and record producer.
After graduating from the University of Michigan with a degree in journalism, he borrowed money to start an advertising agency named Meyer and Rosenthal.
[3] In 1985, he wrote the lyrics for and produced the Chicago Bears' novelty record, "The Super Bowl Shuffle".
[4] In 1988, Meyer sued Ad Age magazine and its editor-at-large Joseph M. Winski[5] for libel after the magazine published an article alleging that Meyer was a heavy drinker and cocaine user.
Meyer initially lost the suit, but the decision was reversed on appeal, leading to an undisclosed settlement between the parties.