"The Super Bowl Shuffle" instantly became a minor hit, selling over 500,000 copies and reaching number 41 on the Billboard Hot 100 by February 1986.
In 2014, six of the performers (Richard Dent, Jim McMahon, Otis Wilson, Willie Gault, Mike Richardson and Steve Fuller) sued Julia Meyer and Renaissance Marketing Corporation, who licenses the song, stating the proceeds from the song should benefit charities; the six players' attorney stated, "Among other things, the plaintiffs seek that a constructive trust be established for charitable purposes that they select in order to continue the Super Bowl Shuffle's charitable objective.
Seven of the surviving 1985 Bears (Walter Payton had died in 1999 of liver cancer[37]) were reunited to film an updated version as a 30-second commercial promoting Boost Mobile, which was aired during Super Bowl XLIV.
[4] On January 21, 2014, Misfire Records released a cover version[39] of the song featuring acclaimed musicians (Jim James of My Morning Jacket, John Roderick of The Long Winters, and Tim Harrington of Les Savy Fav), comedians (Tom Scharpling of The Best Show on WFMU, Scott Aukerman of Comedy Bang!
Bang!, David Wain of The State and Stella, Kyle Kinane, and Dave Hill), and other notables (wrestler Colt Cabana and internet cat celebrity Lil Bub).
Organized by radio host Sean Cannon with production from musician Alexander Smith, all proceeds from sales were to be donated to Reading Is Fundamental.