He has developed behavioral finance-based quantitative models, imaged the brains of subjects play-trading,[1][2] and is a frequent writer about social media sentiment.
[3] Peterson developed text mining software to identify and quantify economically predictive sentiments,[4][5] and speaks widely in the areas of behavioral finance[6] and social media analytics.
[7] Peterson graduated from the University of Texas, with a BS cum laude in Electrical Engineering, a BA, and Doctor of Medicine degrees (M.D.).
In 2007, Peterson wrote the book Inside the Investor's Brain (Wiley), which translated behavioral finance concepts from academia to a lay audience.
The book aggregated and reviewed research indicating that innate neurological influences predictably bias individual investor behavior.