Robinson was noted for bringing many book franchises to younger readers, such as Harry Potter and Captain Underpants.

It had great success with the Harry Potter series and Captain Underpants, and broke ground with Alex Gino’s George.

[9] However, it did face controversy, with some viewing Harry Potter as inappropriate for younger readers, the company's main demographic.

[9] The New York Times said that Robinson made it possible for the Harry Potter and The Hunger Games novel franchises to become mainstream in the United States.

[11] In describing his goal for Scholastic’s publications to be informed by the changing culture, Robinson said, "We are dealing with issues like global warming, racial inequality, in a way that doesn’t polarize the issue but gives points of views on both sides and is a balanced neutral position, but not in a sense of being bland".

[14] Robinson said that James Joyce's A Portrait of the Artist as a Young Man was an inspiration for his tenure as Scholastic CEO.