[6] In her early 20s, Poynter became more involved in the Deaf community and began to learn American Sign Language (ASL) in 2015.

[11] Her videos are described as using humor and snark to highlight challenges facing the deaf/Deaf/Hard of Hearing (d/Deaf/HoH) community and to debunk misconceptions.

[7] As an online activist, Poynter advocates for improved closed captioning on YouTube, raises awareness against audism, and speaks about challenges that face the d/Deaf/HoH community.

[6] Poynter's main focus is to fight for a higher quantity and quality of closed captioning on YouTube videos.

[6] According to Poynter, YouTube's automatically generated closed captions are often inaccurate, do not make sense in the context of the video, and/or contain profanity or inappropriate words.

The website offers information on Deaf culture through articles written by the d/Deaf/HoH community, including personal stories.

[18] Other articles posted to the site include history and facts to educate those that are unfamiliar with the background of deafness.

Through the Deaf Poynters website, viewers have the opportunity to donate to Rikki through platforms including, Patreon, and Amazon Wishlist.

[18] In addition to online advocacy, Poynter speaks about Deaf issues and closed captioning at events.