The faces of Rimmel were Kate Moss,[2] Sophie Ellis-Bextor, Lily Cole, Ayumi Hamasaki,[3] and ITV's Holly Willoughby.

In October 2009, it was announced that Jerry Hall, Georgia May Jagger, and Canadian supermodel, Coco Rocha, were set to join to the line up of spokeswomen.

[4] Within days of Rocha's first campaign release, Rimmel announced that they had signed Zooey Deschanel, Solange Knowles, and Alejandra Ramos Munoz would help the brand launch into the global marketplace.

[5] In 2013, Rimmel announced their collaboration with British singer, Rita Ora, for makeup collections.

[10] Rimmel products are available in pharmacies and supermarkets in Argentina, Australia, Austria, Bahrain, Belarus, Belgium, Bulgaria, Canada, China, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Latvia, Lithuania, Lebanon, Malta, Mexico, Netherlands, Norway, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Slovakia, South Africa, South Korea, Spain, Turkey, Lebanon, the United Arab Emirates, the United Kingdom, Ukraine, Greece, and the United States.