There are stores in countries including Australia, Brunei, Cambodia, Canada, China, the Dominican Republic, India, Indonesia, Japan, Jordan, Kuwait, Malaysia, Mongolia, the Philippines, Singapore, Sri Lanka, Taiwan, Thailand, UAE, United States, Costa Rica, and Vietnam.

At the time of acquisition The Face Shop had annual sales of ₩250 billion with an operating margin of 19 percent.

[4] The Face Shop products include makeup, skin care, hair & body, nail, and men's care products, such as Hydro Splash BB Cream, Extreme Volume Mascara-Lash Stretch,[5] Gel Eyeliner,[6] and Natural Sun SPF 45.

In early 2014, Kim Soo-hyun joined the brand as the new ambassador in Asian countries (except for South Korea, Japan, and Hong Kong).

In 2007, The Face Shop opened its first stores in the US in the San Francisco Bay Area and the west coast.