The company is one of the biggest cosmetic conglomerates in Asia, rivaling Amore Pacific and LG Chem, with its CEO Yun-Ho Cho reporting the highest income in Korea within his age group, with the estimated net worth of $5 billion.

[3] Skin Food has seen increase in sales from foreign visitors and have opened outlets outside South Korea such as Taiwan, Philippines, China, Indonesia, Malaysia, Singapore, Japan and Hong Kong in Asia and many others in Europe and the Americas.

Korean actors and actresses such as Shin Won-ho, Lee Jong-suk, Kang Tae-oh, Im Si-wan, Ryu Jun-yeol, Sung Yu-ri, Lee Min-jung, Ha Yeon-soo, Kim Yoo-jung, Shin Eun-soo and Brazilian singer Stephanie Garden were featured in Skin Food Korea commercials.

[citation needed] In the fall of 2018, the company has struggled following the Chinese revenge on the THAAD establishment in Korea.

Skinfood's best-selling products - Carrot Carotene Calming Water Pad - Royal Honey Propolis Enrich Barrier Cream - Skinfood black sugar mask In August 2012, Hong Kong Consumer Council announced that two of Skin Food's nail products contained benzene, which is a known carcinogen for leukemia.