Through her work in nonprofit organizations, she became aware that celebrities can be very important to a charity, because they provide visibility and credibility as well as influencing others to contribute.
She decided to go into the business of helping organizations to recruit celebrity sponsors, headliners, and participants in events.
[3] The business maintains a database of more than 5,000 celebrities from film, television, music, sports and fashion in addition to experts from other industries and digital influencers, with information about their biographies, tastes, and charitable interests.
"[3] In addition to linking stars to non-profits, she helps corporations to find celebrity endorsers or spokespeople.
[7] Tateel is a member of the Hollywood Chamber of Commerce and the Entertainment Publicists Professional Society (EPPS).