RGM became the constructor of vehicles for Stadium Super Trucks, a new racing series owned by Gordon.

There, Gordon started his own Busch Series team, deciding to run part-time for the 2004 season.

While running a full-time Cup program, Robby Gordon and the team chose to cut back on their Busch Series starts.

For the inaugural Busch Series race in Mexico City, Gordon qualified 2nd in his #83 Red Bull Chevrolet, before suffering engine failure after charging from the back of the field towards the top-ten.

Gordon came close to winning or ending up in the top ten in the 2005 Sylvania 300 but a caution had ruined his day.

After Joe Nemechek spun with Mike Bliss, Gordon had made a pass on Michael Waltrip.

After the caution was reviewed for Bliss and Nemechek's crash, the camera turned to see that Gordon was wrecked severely.

"[5] To exchange peace offerings between each other, RGM permitted Gordon and Waltrip to sign the mostly unscathed helmet and auction it with the purpose of donating to the Hurricane Katrina victims in 2005.

On the final lap, Gordon charged at Busch and managed to nearly push Kurt into a mistake on the straightaway.

Gordon argued that he should have been the race leader, but NASCAR ruled that because he failed to maintain a particular speed, he was dropped to 13th for the final restart.

Upon further review, former RCR teammate Kevin Harvick was declared the winner and Gordon was visibly upset post-race, protesting that he had indeed won the race.

77 Menards car[6] for the 2007 Centurion Boats at the Glen, in an attempt to make his Sprint Cup debut.

After the disappointing weekend at both Montreal and Pocono, Gordon redeemed himself from his penalty by driving from 29th spot at Watkins Glen to finish in 5th place.

With four laps left, Gordon had the fastest car, but Ron Fellows was able to hold him off and he couldn't break into the top four.

However, due to the sudden switch, GEM could only give Gordon a Dodge Charger nose for testing.

[10] Kerr would depart the team shortly thereafter, ending his RGM tenure at ten races, and was replaced by Walter Giles and Kirk Almquist.

The suit was eventually dropped, but in the process the partnership was dissolved and Gordon switched to Penske Racing engines.

For 2009, Gordon made another manufacturer switch, the team's fourth in as many years, and fielded Toyota's for the season.

Under caution, Gordon initially stayed out, with the race possibly being declared official due to heavy rain.

He chose to pit, but David Reutimann and Ryan Newman made last second decisions to stay out.

Had David Reutimann and Ryan Newman pitted before the red flag, Robby Gordon would have won the race.

Starting with the 2010 Daytona 500, Robby Gordon Motorsports expanded its partnership with Monster Energy Drink to include sponsorship in some Sprint Cup events.

Robby Gordon made his return to Montreal, for the first time since his controversial run in 2007, in his self-owned #07 Menards/Mapei Toyota.

He made another charge through the field, taking the lead with about 15 laps to go and controlling it until he ran out of gas on the last restart.

Conway, a NASCAR Sprint Cup Rookie of the Year contender, having been released from his ride at Front Row Motorsports, brought his sponsor ExtenZe with him.

It was later announced following the season that RGM would sue ExtenZe for lack of payment, much like Conway's former team, Front Row Motorsports, had done.

During practice at Bristol Motor Speedway, Gordon's Electronic Fuel Injection, or EFI, shorted out and was not repairable, therefore, the team was forced to withdraw.

It was then announced that the team would not enter until Sonoma Raceway, which to date is their last attempt and start in the Sprint Cup Series.

In 2009 Gordon was declared the winner of the Baja 500 but was stripped of the title in one of the most controversial decisions made in the sport.

In 2012 at the Dakar Rally, Gordon won the final stage under controversy of his tire inflation being illegal.