In October 2010, he founded Speed Energy as a means to generate funding for his financially struggling Robby Gordon Motorsports team.

[1] During RGM's operation, other NASCAR drivers to raced with Speed colors include Scott Wimmer, P. J. Jones, and Reed Sorenson.

[2][3] In 2012, Eddie Sharp Racing driver Justin Lofton competed in the NASCAR Camping World Truck Series with Speed Energy sponsorship.

[9] When SST split into American and Australian championships in 2020, the former became the Speed Energy Stadium Super Trucks.

[12][13][14] Speed RC Cars has also appeared as a sponsor in SST for drivers like Gordon's son Max.