Robert Abel and Associates (RA&A) was an American pioneering production company specializing in television commercials made with computer graphics.
Founded by Robert Abel and Con Pederson in 1971, RA&A was especially known for their art direction and won many Clio Awards.
A variety of high-profile television advertisements, graphics sequences for motion pictures (including The Andromeda Strain and Tron[1]), and work on laserdisc video games such as Cube Quest, put Abel and his team on the map in the early 1980s.
The company was also originally commissioned to create the visual effects for Star Trek: The Motion Picture, but were subsequently taken off the project for mishandling funds.
Many people who worked at RA&A went on to other ground-breaking projects, including the founding of Wavefront Technologies, Rhythm & Hues and other studios.