In some early cases, they also held patent rights over methods of animation used in certain studios that were used for boosting productivity.
[5] This period, from the 1920s to the 1950s or sometimes considered from 1911 to the death of Walt Disney in 1966, is commonly known as the Golden Age of American Animation as it included the growth of Disney, as well as the rise of Warner Bros. Cartoons and the Metro-Goldwyn-Mayer cartoon studio as prominent animation studios.
In 1941, Otto Messmer created the first animated television commercials for Botany Tie ads/weather reports.
Enterprises (later Hanna-Barbera Productions), to dominate the North American television animation market during the latter half of the 20th century.
[8] In 2002, Shrek, produced by DreamWorks and Pacific Data Images won the first Academy Award for Best Animated Feature.
Their popularity has resulted in animated adaptations of comic characters ranging from Hellboy, Green Lantern and Avengers.
DC Comics have continually released their own animated movies for the sole purpose of sale in the direct-to-video market.
[11] With the growth of animation as an industry, the trends of ownership of studios have gradually changed with time.
The drawback of this setup was that there was now a major thrust towards profitability with the management acting as a damper towards creativity of these studios, continuing even in today's scenario.
The success of Alakazam the Great led to the finding of the artist Osamu Tezuka, who would go on to become the father of Japanese manga with his brand of modern, fast-paced fantasy storylines.
Tezuka's thought that animation should not be restricted to kids alone has brought about many studios that are employed in the production of adult-themed adaptations of classic stories such as Heidi (Heidi, Girl of the Alps), One Thousand and One Nights and The Diary of a Young Girl and many more.
Some OAV's have registered such strong acclaim that they have been remade as anime television series as well as theatrical releases.
There have been numerous legal battles fought over the copyright of famous franchises, such as Kung Fu Panda[15] and SpongeBob SquarePants.
This has come about as a result of the clause in Copyright contracts that states that an idea cannot be protected, only an actual piece of work can be said to be infringed upon.
Stop-motion animation uses objects that are incrementally moved and photographed in order to create an illusion of movement when the resulting frames are played back.