Robert Maxwell Joffe (January 31, 1908 – February 3, 1971) was an American radio and television producer, screenwriter, and entertainment executive.
Maxwell acquired the rights to Lassie in 1953 for $2,000 and sold the popular television program starring the collie to Jack Wrather in 1956 for a reported $3.5 million.
[2] He also wrote episodes of the Superman radio and TV series as Richard Fielding (a pseudonym that he shared with fellow producers Whitney Ellsworth and Maxwell's then wife, Jessica Fielding Maxwell).
[3][4][5] At the time of his death in Toronto, Canada, he was married to Barbara Maxwell and had two sons.
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