Robert Price (27 August 1932–22 April 2016) was an American attorney, investment banker and corporate executive.
A strategist and campaign manager for John V. Lindsay and Nelson Rockefeller, Price served as deputy mayor of New York City before entering business.
[1] His parents were Eastern European Jewish immigrants[1][2] who ran a grocery store in the Washington Heights section of Manhattan.
[1] In the latter election, Lindsay was reelected despite Republican presidential nominee Barry Goldwater's landslide defeat by Lyndon B.
[1] Also in 1964, Price managed the campaign of New York Governor Nelson Rockefeller in the Republican party presidential primary in Oregon.
Rockefeller initially ran fourth in polls, but under Price's guidance surged to a surprise primary victory in the state.