Known for animal prints on leather and textiles, the label manufactures and markets haute couture, ready-to-wear, and accessories, including handbags, eye wear, watches, shoes, perfumes and jewelry.

In 1972, he presented patchwork designs applied to jeans in the first Roberto Cavalli Women's Runway Collection Show at Palazzo Pitti in Florence, a prêt-à-porter event at the time.

[6] The 1994 Collection at the Milan Fashion Week presented tiger and wildlife motifs applied to jeans, printed clothing, embroidered fur and long gowns.

Named CEO in July 2016,[13] former Versace head Gian Giacomo Ferraris started a reorganization plan to rationalize the production, logistics and retail cost operations.

The Milan headquarters was closed and relocated to the Osmannoro plant, where the manufacturing of men's, children's and underwear lines were brought back in-house.

[16] A recent partnership with the real estate developer DAMAC Properties based in Dubai led to the construction of the new Cavalli Villas in the Middle East.

The company enhanced its e-commerce primarily as a result of the COVID-19 pandemic, and maintained its physical stores in Europe, Middle East and Asia.

[17] In 2022, Damac’s Hussain Sajwani bought a $120 million plot in Miami on the site of collapsed Surfside condominium, in order to launch a real estate division.