Roberto de la Madrid Romandia (February 3, 1922 – March 19, 2010)[1] was a Mexican elected official who served as governor of Baja California from 1977 to 1983.
He also appeared in the 1959 Dennis Hopper film The Young Land and was listed fifth in the credits; the name of his character was Don Roberto de la Madrid.
He later served as one of Baja California's two senators and as director of the national lottery program, appointed by his close friend, President José López Portillo.
[5] His inauguration in 1977 attracted celebrities from both sides of the border including López Portillo, then-San Diego Mayor (later California governor) Pete Wilson, and de la Madrid's longtime friend John Wayne.
As governor Roberto de la Madrid was credited with "helping foster binational relations, attracting foreign investors and establishing a strong tourism program.