Brynwood Partners agreed to purchase Pillsbury's dry baking and frosting assets from Smuckers for $375 million in July 2018.

The finished product required transportation, so the Pillsburys assisted in funding railroad development in Minnesota.

[citation needed] In 1889, Pillsbury and its five mills on the banks of the Mississippi River were purchased by a British company.

[citation needed] Later corporate acquisitions included restaurants such as Burger King, Steak and Ale, Bennigan's, Godfather's Pizza, Häagen-Dazs, and Quik Wok, plus popular grocery store food brands such as Green Giant.

In 1964, Pillsbury introduced Funny Face Drink Mix with the names Goofy Grape, Rootin' Tootin' Raspberry, Freckle Face Strawberry, Loud Mouth Lime, Chinese Cherry (later Choo-Choo Cherry), and Injun Orange (later Jolly Olly Orange).

[6] Another drink mix introduced in 1966[8] was Moo Juice, a flavored powder that when combined with milk in a shaker, produced a milkshake.

Its TV commercial featured a talking animation of the product's cartoon cow head mascot voiced by comedian Frank Fontaine.

Moo Juice was short-lived, as its milkshakes tended to be thin compared to similar products such as Borden's Frosted and Birds Eye's Thick and Frosty.

The TV commercial featured comedian Buddy Hackett as the voice of the town's little bear sheriff.

Then in 1985, Pillsbury acquired Diversifoods, the largest Burger King franchisee in the U.S. and parent company of Godfather's Pizza.

[10] In 1988, Pillsbury sold the Godfather's Pizza chain to a management-led group as part of the company's restructuring moves.

[14][15] Pursuant to that license, the Dreyer's subsidiary of Nestlé produced and marketed Häagen-Dazs products in the United States and Canada.

[19] Keith's notion of distinct eras in the evolution of marketing practice has been widely criticized described as "hopelessly flawed".