The Red River brand name was acquired in 1995 by Robin Hood Multifoods, Inc. of Markham, Ontario, part of the Smucker Foods of Canada Co.[5] Smucker's, the new owner of the brand, then made a decision to withdraw Red River Cereal from the US retail market,[6] making Red River available in the United States only through mail order and internet sales.
May contain Barley, Mustard, Oat, Sesame seed, Soybean, and Triticale ingredients" [5].
Then in mid-2020, near the beginning of the CoViD-19 pandemic, Red River Cereal was no longer distributed in Canada, but was rumoured to be available by November 2020 after packaging changes were made.
[10][11] On July 19, 2022, it was announced Arva Flour Mills, North America’s oldest continuously operating commercial flour mill based in Arva, Ontario, was acquiring the Red River Cereal brand (RRC) from Smucker Foods of Canada Corp., a subsidiary of The J.M.
Smucker Co. Officially acquiring the historic cereal brand on June 1, 2022, it plans to launch RRC later this month at their onsite retail store and their website.