RockShox Inc. is an American company founded by Paul Turner in 1989, that develops and manufactures bicycle suspensions.

He then established his own company Dynamic Enterprises which became Simons Inc. developing pneumatic upgrade kits for suspension forks.

In the late 1980s Paul began riding mountain bikes and with his motorcycle experience longed for suspension.

Turner had in 1987, with the help of Keith Bontrager, presented a full bike with front and rear suspension at the bicycle industry trade show in Long Beach.

They worked with Thomas Dooley at TDA in Boulder, CO who created the current RockShox logo, and was the creative director for all marketing and advertising.

The start-up was financed by the East Asian bike component manufacturer Dia-Compe, the founders, and other investors.

In 1992 Turner & Simons, using the RockShox RS-1 design, created a private label fork for Specialized working with Mark Winter.

Rock Shox was one of many brands that marketed suspension forks for bicycles, others were Answer Manitou, Marzocchi and RST.

As the number of direct substitutes to Rock Shox's products increased, the company experienced difficulties in protecting its position as the leading manufacturer in the business.

In June 2000 RockShox moved production to Colorado Springs, which saved an estimated $5 million a year.