In 2017, USA Today named the diner one of Canada's top ten filming locations.

[3] To celebrate the opening, Nicholson hosted an open-air dance on the driveway of the restaurant.

[4] The Schiller family acquired the Hi-Lite Burger Bar in the early 1980s and renamed it Rocko's Diner in 1986.

[3] Because the Schiller family owns both the land and the diner, the restaurant is an attractive filming location for production companies.

[5][8] Following Luke Perry's death, the diner created a milkshake to honour him and his acting career.