[citation needed] Rogers acquired various parts of the block over time, as expansion of the facility was planned and executed.

Part of the facility's parking garage now occupies the location once used by the original studios of 100 Huntley Street.

The Rogers Building was originally built as the new head office of the now defunct Confederation Life insurance company, which became insolvent in 1994.

[citation needed] Rogers-owned specialty channels, including Viceland Canada and OLN, were based at 545 Lake Shore Boulevard West; that location also housed the master controls for its Toronto television stations.

[citation needed] The Shopping Channel is based at a separate facility in Mississauga, Ontario.