Rogers TV broadcasts in the Canadian provinces of New Brunswick, Newfoundland and Labrador and Ontario.

As with most re-branding initiatives, it included a new logo (seen to the side), a revamped website, on-air graphics elements and new paint schemes for the network's large fleet of production vehicles.

[2][3][4] This programming was created in response to older Canadian Radio-television and Telecommunications Commission (CRTC) regulations which previously[5] required that cable companies produce content reflecting the local community.

Rogers TV annually receives applications from the community for new shows, and are reviewed by individual station managers and producers to access which programs can be produced with given production capabilities, likelihood of sponsorship, willingness of community involvement, and uniqueness of programming as major considerations.

Rogers offers French-language community channels (TV Rogers) in Edmundston, Bathurst, the Acadian Peninsula and Moncton, as well as English-language community channels in Fredericton, Saint John, Moncton, Miramichi and Bathurst.

Fundy Cable started setting up community channels in Saint John and Edmundston in the early 1970s.