Developed by social psychologist Milton Rokeach, the instrument is designed for rank-order scaling of 36 values, including 18 terminal and 18 instrumental values.
Attempts have included that by Feather and Peay in 1975[4] and by Charles Johnston in 1995.
[3] Rokeach's RVS is based on a 1968 volume (Beliefs, Attitudes, and Values) which presented the philosophical basis for the association of fundamental values with beliefs and attitudes.
[1] Terminal Values refer to desirable end-states of existence.
These are preferable modes of behavior, or means of achieving the terminal values.