[3] The Cullinan sits above the Ghost and below the Phantom in Rolls-Royce's line,[4] with a starting price in the United States of approximately US$325,000 (£255,000).

[3][5] It was unveiled in May 2018 at the Concorso d'Eleganza Villa d'Este in Italy,[6] and launched globally at an Autumn press event later that year in Jackson Hole, Wyoming, US.

[14] As of 2019 the British carmaker claimed that despite expanding production and hiring more employees, there simply wasn't enough supply to satisfy the demand fuelled by brand loyalist and new-found female, younger buyers.

[4] The Cullinan is also fitted with a stereo camera integrated into the front windscreen that scans the road ahead and adjusts the suspension proactively so as to improve ride quality.

[25] Michael Snell, Marketing Manager of the Americas for Rolls-Royce Motor Cars NA stated, "Even with the updated improvements to Cullinan's suspension and drive systems, the ride experience has not been compromised as the vehicle still retains our signature "Magic Carpet Ride"[26] experience while you drive over any terrain.

Its exterior features are painted black (including the Spirit of Ecstasy) and its Interior consists of carbon fibre applications.

[9] The Series II retains the V12 engine, but will implement new interior materials, broader customization opportunities, and a thoroughly updated tech suite and larger 23-inch wheels.