Roshaneh Zafar (Urdu: روشانے ظفر) is a Pakistani development activist, working in the field of women's economic empowerment.
In 1996, inspired by Bangladesh's Grameen Bank and its founder Muhammad Yunus, Zafar established Pakistan's first specialised microfinance organisation, the Kashf Foundation, in Lahore, with financial support from Yunus and her grandmother Malika Pukhraj, who strongly believed in empowering women.
[9] As a result of her work in women's economic empowerment, Zafar has served on multiple global agenda councils established by the World Economic Forum, including on the gender pay gap and Pakistan; she also served as a member of the United Nation's advisors group on inclusive financial sectors.
The first collaboration was with HUM TV on the drama serial Rehaii (https://en.wikipedia.org/wiki/Rehaai) which raised the issue of child marriage in 2011.
This was followed by the highly acclaimed drama serial again on HUM TV on child sexual abuse awareness and prevention, Udaari (https://en.wikipedia.org/wiki/Udaari.)