Both the Norwegian Directorate for Nature Management, the County Governor and city antiquarian opposed the construction.
The main content of the news was a tent camp that had been established at Rotvoll, by activists to protest against the construction.
Each weekend there was a family day at Rotvoll, including appearances of singer Hans Rotmo.
Statoil also published multiple full-page advertisements in the Trondheim newspapers Arbeider-Avisa and Adresseavisen.
[1] The controversy was quite prominent in Trondheim, and though Statoil Rotvoll was built, it resulted in other environmental victories later: