The brand is owned by Canadian paper company Irving Tissue.
In August 1991 the Royale brand was sold to Procter & Gamble where it remained until 2001 when Irving Tissue purchased P&G’s Weston Road plant in Toronto, Ontario, along with the rights to the Royale brand.
[1] Royale’s longest running television ad campaign ran from 1973 to 1984, and featured the Royale Kittens playing on a white shag rug and unwinding rolls of bathroom tissue.
Since then, the Kittens have appeared in television, print, and Internet marketing material for Royale.
[2] Other memorable campaigns include Royale’s "The Nose" spot featuring pro hockey player Eddie Shack.