Located in the wine region of West Morava, it produces chiefly grapes, wine and alcoholic drinks.

[3] Its most renowned product is Rubinov Vinjak, type of brandy.

[4] In 2005, Rubin was purchased for 30 million euros by "Invej", Serbian company owned by controversial businessman Predrag Ranković Peconi.

[5] As of 21 February 2018, Rubin has a market capitalization of 32.79 million euros.

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