It was released through Atlantic and 1017 Records on January 25, 2022 as the lead single to his 2022 deluxe compilation album So Icy Gang: The ReUp.

The artists wrote the song with producers Tay Keith and DJ Meech.

[4] Mane received attention for dissing Pookie Loc, a friend of American rapper Jeezy.

[5] The official music video for "Rumors", directed by Jerry Sanchez, was released alongside the song on January 25, 2022.

The video sees Mane and Durk rapping in a parking lot and hanging out with friends.