After a couple of years of unsuccessful singles, the Supremes had finally broken through with a Top 40 single (23) in December 1963 with "When the Lovelight Starts Shining Through His Eyes".
Inspired by the sounds of Phil Spector and his Wall of Sound,[1][2][3] it was an attempt to give the Supremes a poppier sound compared to their earlier heavy R&B recordings.
Billboard described the song as a "strong follow up" to "When the Lovelight Starts Shining Through His Eyes," stating that it "has tough beat in a middle up groove that's great for dancing.
"[4] Cash Box described it as "a pulsating, big sounding rocker with some torrid triplet keyboard work backing up.
[6] The Supremes would eventually escape the shadow of their so-called "no-hit" past with their next single "Where Did Our Love Go".