On 27 February 2010, VGTRK announced that a national final would be held to select Russia' entry for the Junior Eurovision Song Contest 2010.

A professional jury selected eighteen artists and songs from the applicants to proceed to the televised national final.

The selected artists and songs competed at the national final which took place on 30 May 2010 at the State Kremlin Palace in Moscow, hosted by Oksana Fedorova and Oskar Kuchera.

The members of the jury were Larisa Rubalskaya, Yury Entin, Valeriya, Gennady Gokhstein and Grigory Gladkov.

[3] Sasha Lazin & Liza Drozd were joined on stage by four backing dancers, two boys and two girls: Grigory Sergeev, Viktoria Slavina, Ekaterina Kozlova and Ivan Smidovich.