Sweden competed in the Junior Eurovision Song Contest in 2010, with Swedish broadcaster Sveriges Television (SVT) having returned to organise the Swedish entry for the first time since 2005, after TV4 had withdrawn prior to the contest.

In 2010 TV4 announced their withdrawal from Junior Eurovision, allowing SVT to re-enter after MGP Nordic took a year out in 2010.

[1] The EBU's coordinator of the contest, Svante Stockselius, has labelled SVT's return to the contest a big achievement in terms of negotiations with possible participants and expressed hope that other Scandinavian broadcasters may also return to the show.

However in March 2010 SVT announced that all Junior projects, including Lilla Melodifestivalen and MGP Nordic, would be scrapped for 2010.

[4] On 1 October SVT revealed their entry for Minsk: 13-year-old Josefine Ridell was selected to represent Sweden with the song "Allt jag vill ha" (Everything I want), written by Josefine, four-time Eurovision songwriter Thomas G:son, 2009 Azeri contestant Arash, Robert Uhlmann and Johan Bejerholm.