[2] In response to the 2022 Russian invasion of Ukraine, the company was hit by several retail boycotts on Russian-branded vodka.

[3][4] On 11 March, U.S. president Joe Biden issued an executive order blocking U.S. imports of key Russian products, including vodka, and banning exports of high-end goods to Russia.

[citation needed] In the United Kingdom, the supermarket chains Sainsbury's, Morrisons, Co-op Food and Aldi removed Russian Standard vodka from their shelves.

[5] In a 2006 overview of Russian premium vodkas for Vanity Fair, the "Imperia" product stood alone with a top A+ grade.

The proximity of Lake Ladoga was one of the main reasons for the company's decision to establish its distillery in Saint Petersburg.