[6][7] 50 Cent and former KonoAudio President Brian Nohe designed SMS Audio's first line of headphones in late 2011 and early 2012.

[3][8] In January 2012, DJ Pauly D announced via Twitter that he was partnering with SMS Audio and 50 Cent to develop a new line of headphones.

[9][10] Music artist Timbaland became an investor in SMS Audio in January 2013,[11] which was followed by investments from NBA player Carmelo Anthony in December 2013.

[23] In August 2014, SMS Audio announced the BioSport In-Ear wired earbuds that have "embedded biometric sensors that collect fitness data, including heart rate, without the need for regular charges.

[27] In December 2011, Curtis Jackson announced that a portion of each headphone sold domestically on the SMS Audio website would be donated to the Feeding America initiative.