Street King was a flavored energy drink created by American rapper Curtis “50 Cent” Jackson and Pure Growth Partners, CEO Chris Clarke.

The drink was sold in 74-millilitre (2.5 US fl oz) shots which contain a caffeine amount of 285 mg,[2] comparable to that of 2-3 cups of coffee.

[1] In September 2011, Jackson publicly committed to donating one billion meals to the World Food Program over five years.

[9] Street King was marketed heavily over social media, including videos with Pauly D and Joan Rivers.

[10] The drink had gained a number of celebrity endorsements, including Joan Rivers;[11] Pauly D;[12] Free Agent Wes Welker;[13] Erin Andrews;[14] J. R. Smith of the Cleveland Cavaliers.