State Road 296 heads eastward from U.S. Route 90 as West Michigan Avenue through a four-lane commercial neighborhood.

[2] At that intersection, State Road 296 changes names to Brent Lane[3] and soon crosses over freight tracks on a viaduct.

Just after the viaduct, the highway passes the Pensacola Christian College and enters a modified diamond interchange with Interstate 110 (I-110; State Road 8A).

At the intersection with Springhill Drive, State Road 296 turns southeastward and changes names to Bayou Boulevard.

[4][5] Beverly Parkway assumes control of SR 296, diverging from Michigan Avenue as the state road bends southward, just beyond the Burlington Northern Railroad tracks, extending to U.S. 29 (Palafox Street).